Partnerships
Put your product in the recipe.
Che Nom creates sponsored recipe content for brands that belong in Malaysian kitchens: tested dishes, filmed step by step, and shared with 4.28M+ followers across YouTube, TikTok, Facebook and Instagram.
Formats
Four ways to work together.
Each package can be tailored. Most partners start with a dedicated recipe and add short-form or a series around a season or launch.
Short-form bundle
One vertical recipe video built around your product, published natively on three platforms.
- 60–90 second vertical video
- TikTok, Instagram Reels and Facebook Reels
- One round of script feedback
Rate card on request
YouTube integration
Your product used naturally inside a full Che Nom recipe video, with a mention and link in the description.
- Product used on camera in the recipe
- Verbal mention and description link
- Pinned comment for 30 days
Rate card on request
- Most requested
Dedicated YouTube recipe
A recipe developed around your product, filmed and edited to the channel's full standard.
- Recipe development and testing
- Full-length YouTube video
- Short-form cut-down for TikTok, Reels and Facebook
- Recipe page on ResepiCheNom.com
Rate card on request
Seasonal campaign
A multi-video series for Ramadan, Hari Raya, year-end baking or a product launch, planned with your team.
- Two or more YouTube recipes
- Short-form series across platforms
- Recipe pages on ResepiCheNom.com
- Monthly performance reports
Rate card on request
Add-ons
Extend any package
- Paid usage rights
- Run the content as ads from your own accounts, quoted per month.
- Category exclusivity
- No competing brand in your category for an agreed period.
- Raw footage & stills
- Selected clips and photography for your own channels.
- Priority timing
- Publishing inside a fixed festive or launch window.
Included every time
What every partner gets.
Whatever the package, you stay in control before launch and see the results after it.
- 1
Approve before it goes live
You get a private approval link to review captions and posts. Nothing is published until you approve it.
- 2
A confirmed schedule
Every post is scheduled for an agreed date and time on each platform, timed to when Che Nom's audience is most active.
- 3
Tracked links
Links to your product are shortened and UTM-tagged, so the visits show up in your own analytics.
- 4
Performance reports
PDF reports at 7 and 30 days after launch with reach, views and engagement for each post, plus monthly reports during a campaign.
Good fit
Brands that belong in the kitchen.
We say yes when the product genuinely improves the recipe or the cooking. That's what keeps sponsored videos performing like the rest of the channel.
- Cooking ingredients & pantry staples
- Dairy, baking & dessert brands
- Kitchen appliances & cookware
- Food & beverage launches
- Supermarkets & grocery delivery
- Government & public awareness
How it works
From brief to published.
01
Brief
Send your product, goals, timing and budget through the enquiry form. We reply with fit, availability and a rate card.
02
Recipe concept
We propose recipe ideas where your product has a real role, then agree deliverables, dates and usage terms.
03
Test & film
Every recipe is tested in the Che Nom kitchen before filming. You review the script or key messages before production.
04
Publish & report
You approve the final posts, they go live on the agreed dates with paid-partnership disclosure, and you get performance reports at 7 and 30 days.
Our standards
Trust is the product.
Viewers act on Che Nom's recommendations because they are earned. These are the rules that protect that, for them and for you.
Recipes come first
Your product appears where it genuinely belongs in the dish. Viewers come for a recipe that works, and that is what keeps them watching.
Tested before filming
Every sponsored recipe is cooked and adjusted in the kitchen before the camera rolls, to the same standard as the rest of the channel.
Clearly disclosed
Sponsored content is labelled with the platform's paid-partnership tools and stated in the video. Honesty is what makes the recommendation count.
Halal-conscious
Che Nom's recipes are halal. Food and ingredient products should be halal-certified.
Previous partners
In good company.
Brand names and trademarks belong to their respective owners and refer to previous work only; they do not imply a current partnership or endorsement.
See the sponsored videosLet’s cook up something good together.
Tell us about your product and timing. We reply with fit, availability and the current rate card.