Media kit · 2026
Che Nom in numbers.
Step-by-step Malaysian recipes for home cooks, on YouTube since 2013 and now across four social platforms and ResepiCheNom.com.
4.28M+
Combined followers
YouTube, TikTok, Facebook, Instagram
469M
Lifetime YouTube views
685 videos published
10.93M
Views on sponsored videos
40 partner videos
Platforms
Where the audience is.
Figures as of 1 October 2026 · public platform counts
YouTube
@CheNom469Mlifetime views · 685 videos
2.42Msubscribers
Long-form recipe videos: the step-by-step format viewers save, rewatch and cook along with.
TikTok
@chenom_tiktok2.7Mlikes
744Kfollowers
Short vertical recipes and tips that reach a younger audience.
Facebook
Che Nom603Kfollowers
Reels, recipe highlights and a long-standing community of home cooks.
Instagram
@che_nom513Kfollowers
Reels and food photography with a visual, save-for-later focus.
ResepiCheNom.com
The recipe library behind the videos.
Every video links to a full written recipe. Sponsored recipes can get their own page, which keeps attracting search traffic long after the video launches.
- published recipes
- 934
- Google clicks / 28 days
- 860K
- Google impressions / 28 days
- 8.1M
Figures as of 18 July 2026 · ResepiCheNom database and Google Search Console
Visit ResepiCheNom.comAudience
Who's watching.
Detailed audience demographics (age, gender, location and device) for each platform are shared with brands on request, straight from YouTube Studio and Meta and TikTok analytics.
Request audience dataSponsored results
Top partner videos by views.
Figures as of 18 July 2026 · YouTube view counts
Ayam Masak Butter yang betul-betul sedap.
Rendang Tok Menu Tradisi Perak
Ayam Percik Bazar Ramadhan
Roti Sardin Goreng rangup makcik kantin
Biskut Semperit Klasik petak, bahan mudah rasa terbaik.
Pau Kacang Merah Lembut Gebu, Giveaway Periuk Le Creuset
Previous partners
Brand names and trademarks belong to their respective owners and refer to previous work only; they do not imply a current partnership or endorsement.
Partnership enquiries
[email protected] · chenom.my/contact-us
Managed by CN Studios
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